CLIENTVanguard School
LOCATIONBroward, FL
DURATION2+ Years
FOCUSSocial → Leads
SELECTED PROJECT / CONTENT STRATEGY + LEAD GENERATION
Vanguard School
× DPSTUDIOS
More than two years of content strategy built to turn social media attention into qualified student leads for a healthcare school in Broward County, Florida.
LEAD GENERATION
20–50 potential student leads per month.
Through continuous optimization of content on Instagram and Facebook — and more recently TikTok — the strategy has generated approximately 20 to 50 potential student leads per month for Vanguard School. The emphasis is on educational, relevant and conversion-oriented content rather than posting for visibility alone.
MONTHLY LEADS20–50
CONTENT PARTNERSHIP2+ Years
CORE CHANNELSIG + FB
NEW CHANNELTikTok
CONTENT ENGINE
Education first. Conversion built into the strategy.
The content mix explains programs, answers questions, shows the learning environment, introduces real classroom moments and creates reasons for prospective students to contact the school. Every piece supports the larger goal: move people from awareness to inquiry.
Program awareness
Explain training options, healthcare careers, schedules and student opportunities in simple social-first formats.
Real school content
Show classrooms, instructors, students and hands-on moments to make the institution feel tangible and credible.
Consistent publishing
Maintain a steady presence across Instagram and Facebook, with TikTok added as a newer discovery channel.
Lead-focused messaging
Calls to action and content topics are shaped around prospective students taking the next step and requesting information.
CONTENT PRODUCTION
Real healthcare education turned into social content.
Photography, video and designed posts work together to show the programs in context — from hemodialysis and CPR to student experiences and program information.
VIDEO + SHORT-FORM CONTENT
Content built for how prospective students consume information today.
Short-form video helps turn technical healthcare education into accessible, human content. It supports discovery, engagement and direct-response calls to action across Meta and TikTok.
THE SCHOOL
Vanguard School of Professional Health.
Vanguard offers healthcare education including specialized Hemodialysis training, Home Health Aide and Patient Care Technician programs. The school is located in Lauderhill, Florida and offers day, evening and Friday/Saturday class options.
VISIT SCHOOL WEBSITE ↗
CONTENT THAT HAS A JOB
Not content for content's sake. Content built to generate opportunity.
For Vanguard, DPSTUDIOS' role has been to maintain a long-term social presence that educates the market, builds trust and consistently creates new conversations with prospective students.