SELECTED PROJECT / CREATIVE PRODUCTION

McDonald’s
× DPSTUDIOS

A live brand experience documented through photography and video — capturing the people, energy, product and atmosphere surrounding the activation.

Photography Video Production Event Content Brand Experience

THE PROJECT

Capture the experience, not just the event.

DPSTUDIOS created visual coverage for a McDonald’s live activation through photography and video production. The focus was not simply documenting what happened, but building a useful content library around the people, branded environment and energy of the experience.

CLIENTMcDonald’s

SCOPEPhoto + Video

LOCATIONWynwood · Miami, FL

ATTENDANCE10,000+

MAIN FILM

THE EXPERIENCE / WYNWOOD, MIAMI

An outdoor McDonald’s activation built around music, culture and community.

The project took place in Wynwood, Miami, Florida, as a large-scale outdoor McDonald’s activation attended by more than 10,000 people. The experience combined live music, a DJ, a private party environment, branded print pieces and a highly social atmosphere. DPSTUDIOS was there to capture the scale of the activation, the interaction with the public and the visual identity of the experience through photography and video.

10K+ATTENDEES

WynwoodMIAMI, FL

LIVEMUSIC + DJ

OUTDOORBRAND ACTIVATION

CREATIVE APPROACH

One activation. A complete visual story.

01 / OBJECTIVE

Document the activation.

Create strong visual coverage that could extend the life of the experience beyond the physical event.

02 / EXECUTION

Photography + motion.

A combination of environmental moments, branded details, people and motion created a complete visual record.

03 / DIRECTION

Human-first coverage.

The camera focused on authentic participation and energy rather than treating the activation as a static corporate event.

04 / OUTPUT

A reusable content library.

The production generated photography and video assets that can support digital communication, social content and brand storytelling.

EVENT GALLERY

More than a campaign. A live experience.

A broader selection of the photographic coverage produced during the activation — from the crowd and environment to branded details, music and individual moments.