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SELECTED PROJECT / BRAND IDENTITY + DESIGN

MB Architecture
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From a personal practice to a more established architectural identity. A 2022 branding project created for a firm connected to Miami and New York.

Brand IdentityBrandingVisual DirectionArchitecture
MB Architecture — original brand identity project header
THE PROJECT

A more formal identity for a growing architectural vision.

In 2022, DPSTUDIOS developed a brand identity and branding direction for MB Architecture, an architecture firm associated with Miami and New York. The goal was to give a more formal, professional character to a practice that had begun as a personal project, creating a stronger foundation for how the firm would present itself.
CLIENTMB Architecture
YEAR2022
MARKETSMiami / New York
SCOPEIdentity + Branding
THE BRAND CHALLENGE

Giving a personal vision a professional presence.

01 / ORIGIN

A practice with personal roots.

The architectural practice began as a personal project, with a need to evolve its presentation as the business grew.

02 / OBJECTIVE

A more established character.

The identity needed to communicate professionalism, clarity and confidence without losing the individuality behind the firm.

03 / DESIGN

A coherent visual language.

The branding project focused on establishing a recognizable and consistent visual direction for the architecture business.

04 / PURPOSE

Ready to be presented as a firm.

The result was a more structured brand foundation to support professional communications and future growth.

VISUAL DIRECTION

Identity built on clarity, structure and presence.

A visual study of the architectural brand. Explore selected images from the original MB Architecture identity project.

MB Architecture — brand identity application 01
MB Architecture — brand identity application 04
MB Architecture — brand identity application 05
2022 / BRAND IDENTITY

The complete visual identity.

Explore the original identity document developed for MB Architecture.

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