SELECTED PROJECT / RESTAURANT MARKETING

Katrina’s
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A coordinated restaurant launch: creative strategy, social media content, a dedicated soft-opening registration experience and an opening campaign for Katrina’s new Waxhaw location.

Restaurant MarketingLaunch StrategySocial MediaLanding Page

THE PROJECT

Not just a new location. A launch built to bring people in.

With an established restaurant in Indian Trail, Katrina’s expanded to Waxhaw, North Carolina. DPSTUDIOS Community developed a coordinated marketing approach for the soft opening and public opening: local messaging, social media creative, a reservation and registration landing page, and video content around the opening.

CLIENTKatrina’s Mexican Grill

SCOPEStrategy + Social + Web

LOCATIONSIndian Trail + Waxhaw, NC

CAMPAIGNSoft Opening + Opening

MAIN FILM / GRAND OPENING

THE EXPERIENCE / WAXHAW, NC

From soft opening anticipation to opening-day momentum.

The strategy connected an invitation-focused soft opening with a broader public launch. DPSTUDIOS produced messaging and creative assets to promote the new Waxhaw restaurant, while a dedicated landing page made it easier for interested guests to register. Video and social content carried the story into opening day.

2LOCATIONS

WaxhawNEW RESTAURANT

RSVPSOFT OPENING

SOCIALLAUNCH CONTENT

MARKETING APPROACH

One opening. A connected strategy.

01 / STRATEGY

Build local anticipation.

Introduce the Waxhaw location to a new community while reinforcing Katrina’s existing restaurant identity.

02 / CONVERSION

Make registration simple.

Connect launch promotions with a dedicated registration landing page for soft-opening interest and invitations.

03 / CREATIVE

Social-first content.

Prepare social media pieces and video announcements designed for local visibility and a clear opening message.

04 / OPENING

Capture the moment.

Share the opening-day atmosphere through published video content, extending the story beyond the launch itself.

RESERVATION LANDING PAGE

A clear next step for interested guests.

We built a dedicated Waxhaw landing page to support soft-opening registration and make the campaign actionable. From social awareness to guest interest, the experience connected promotion with a place to respond.

VIEW THE LANDING PAGE ↗

DPSTUDIOS / WEB EXPERIENCEKATRINA’S
WAXHAW.SOFT OPENING · REGISTRATION · LANDING PAGE ↗

WEB EXPERIENCE / LANDING PAGE

A landing page designed to turn interest into reservations.

For the opening of Katrina’s second location in Waxhaw, we developed a dedicated landing page that connected the launch campaign with an easy registration process for the soft opening.

LANDING PAGE PREVIEW

From social media to registration.

Two views of the Waxhaw registration landing page: a digital touchpoint designed to help people discover the opening and take the next step.

OPEN THE LIVE PAGE ↗

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SOCIAL MEDIA / CREATIVE WORK

Creative built for the restaurant experience.

Campaign graphics, launch announcements and restaurant videos developed to support Katrina’s identity and tell the story of its new Waxhaw location.

VIDEO + SOCIAL GALLERY

Every production. A clearer creative portfolio.

Browse our original restaurant videos and social media designs, directly from our Katrina’s project archive.

LOADING WORK…

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VIEW ORIGINAL PROJECT DIRECTORY ↗

SECONDARY CUT / OPENING CAMPAIGN

Create the anticipation before the doors open.

The opening announcement video was part of the social media strategy designed to communicate the arrival of Katrina’s in Waxhaw and encourage the local community to discover the new restaurant.

RESTAURANT MARKETING · SOCIAL CONTENT · LAUNCH STRATEGY · WEB EXPERIENCE

START YOUR PROJECT

Your restaurant. Our creative team.

Planning a restaurant opening or growing an existing location? DPSTUDIOS Community connects strategy, content and web experiences around your business goals.

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Katrina’s× DPSTUDIOS