SELECTED PROJECT / BRAND + DIGITAL EXPERIENCE

Ron Barceló USA
× DPSTUDIOS

A two-year creative partnership for Ron Barceló's U.S. representation — spanning the official U.S. website, identity, event branding, photography, video and animation.

WebsiteBrandingEventsPhotographyVideoAnimation

RON BARCELÓ USA / BRAND EXPERIENCE

THE PROJECT

Building the official U.S. presence for Ron Barceló.

DPSTUDIOS worked together with BP Media Partners on Ron Barceló USA. What began as a digital project evolved into an approximately two-year creative relationship covering the official U.S. website, brand identity, event branding, photography, video and animation.

CLIENTRon Barceló USA

PARTNERBP Media Partners

DURATIONApprox. 2 Years

MARKETUnited States

FULL-SERVICE SCOPE

More than a website. A complete creative ecosystem.

01 / DIGITAL

Official Ron Barceló USA website.

A dedicated U.S. platform focused on product, heritage and brand storytelling.

02 / BRAND

Identity and visual direction.

We developed and extended visual assets for the U.S. representation while respecting the premium character of Ron Barceló.

03 / EVENTS

Branding for events and activations.

The identity moved beyond digital into event graphics, branded environments and activation materials.

04 / CONTENT

Photography, video and animation.

Original content connected the bottle to its Dominican origin, people, production process and lifestyle.

OFFICIAL USA WEBSITE

A digital experience built around product, heritage and origin.

The Ron Barceló USA website was conceived as the official digital home for the brand's U.S. representation. The experience combined product presentation with the Dominican landscapes, production facilities and people behind the rum.

Original Ron Barceló USA website age verification intro

ORIGINAL WEBSITE INTRO / AGE VERIFICATIONThe entry experience welcomed U.S. visitors with a cinematic, premium age-verification screen before entering the brand website.

ORIGINAL PHOTOGRAPHY

The people, process and Dominican origin behind the brand.

We created an original photographic archive for the project: product imagery, manufacturing, sugar cane, Dominican landscapes and lifestyle content used throughout the brand experience.

VIDEO + MOTION

Content designed to make the brand move.

Video and animated pieces expanded the visual identity into moving content for digital communication, presentations and activations.

RON BARCELÓ USA · VIDEO / ANIMATION / BRAND CONTENT

EVENT + FIELD BRANDING

Taking Ron Barceló USA beyond the screen.

The identity was extended into physical brand applications for events and activations, including vehicle graphics and a fully branded boat designed to give the U.S. representation a distinctive presence in real-world environments.

BRAND APPLICATION / EVENT SUPPORT

Event vehicle branding.

A branded support vehicle designed to carry the Ron Barceló USA identity into event environments and promotional activations.

EXPERIENTIAL BRANDING

Ron Barceló branded boat.

The brand system was translated into a large-format marine application, turning the boat itself into a highly visible branded experience.

3D ANIMATION

Motion created as part of the brand experience.

We also developed 3D animation and motion pieces for Ron Barceló USA, expanding the visual system beyond static design and photography into branded digital content.

THE PARTNERSHIP

Approximately two years of continuous creative work.

Working together with BP Media Partners, the engagement evolved across multiple touchpoints of the Ron Barceló USA brand presence.

01 / FOUNDATIONIdentity + U.S. digital direction

02 / PLATFORMOfficial Ron Barceló USA website

03 / CONTENTPhotography · Video · Animation

04 / EXPERIENCESEvent branding + creative assets

PROJECT EVOLUTION

The Ron Barceló USA platform completed its chapter.

After approximately two years, the dedicated U.S. website was discontinued when the company chose to consolidate its digital presence under the global ronbarcelo.com platform. The work remains part of DPSTUDIOS' history as a complete brand, content and digital engagement.

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Ron Barceló USA× DPSTUDIOS