CLIENTAbundant Life Nursing School
LOCATIONMount Dora, FL
DURATION6 Months
FOCUSContent + Ads
SELECTED PROJECT / SOCIAL MEDIA + PAID ADS
Abundant Life
Nursing School
× DPSTUDIOS
A six-month growth project for a small nursing school in Mount Dora, Florida — combining social media publishing with a focused paid ads strategy designed to increase reach, website leads and new student inquiries.
GROWTH RESULTS
3× the leads and reach they had before.
By combining a more consistent social media presence with paid advertising, the school was able to significantly increase the number of people reaching its website and requesting information about enrollment. Over the six-month project, Abundant Life achieved approximately three times the previous level of leads and reach, including stronger interest from prospective new students.
LEAD GROWTH3×
REACH GROWTH3×
PROJECT LENGTH6 Mo.
GOALEnrollments
THE STRATEGY
Use what the school already had — then make it work harder.
The content was intentionally authentic. The school produced its own photos and raw videos, while DPSTUDIOS handled the distribution layer: selecting and publishing content, maintaining consistency across channels, setting up campaigns and using paid media to expand reach and generate inquiries.
School-created content
Abundant Life captured its own authentic photos and videos inside the school and around student activity.
Social media posting
DPSTUDIOS organized and published the content consistently across Instagram, Facebook and short-form channels.
Paid ads setup
Campaigns were configured to reach more prospective healthcare students beyond the school's organic audience.
Student inquiries
Ads and social content worked together to drive website visits, information requests and new student opportunities.
REELS + SHORT-FORM CONTENT
Authentic school content, packaged for social discovery.
The raw footage came from the school itself. DPSTUDIOS turned that existing content into a more consistent social presence, using reels and short-form posts to communicate programs, student experiences and calls to action in a format built for Instagram, Facebook and TikTok.
SHORT-FORM CONTENTStudent-focused Reel
SOCIAL MEDIAProgram Awareness
REELS / TIKTOKSchool Experience
MORE CONTENT
A six-month library of student-centered social media.
The campaign did not depend on one viral piece. The strategy was built around repetition and consistency — publishing multiple moments from the school so prospective students kept seeing Abundant Life across their social feeds.
CONTENTHealthcare Education
CONTENTStudent Journey
CONTENTEnrollment Awareness
THE SCHOOL
Abundant Life Nursing School.
A private healthcare education institution in Mount Dora, Florida focused on student-centered learning, hands-on training and academic growth. The school's programs include Practical Nursing, Home Health Aide and continuing education options.
VISIT SCHOOL WEBSITE ↗SMARTER USE OF EXISTING CONTENT
You do not always need more production. Sometimes you need a better growth system.
For Abundant Life, the value came from using the school's own authentic content more strategically — combining consistent publishing with paid media to increase visibility, website activity and student inquiries.