Search Engine Optimization "SEO"
When we talk about SEO we talk about the positioning of your website in the main search engines, such as Google, yahoo, bing, among others.
Why is it so important to position your website? It is simple, if you do not appear in the search engines, you simply do not exist. 98% of internet users search their web pages in search engines. Many come to your website by placing the keywords of the products you are looking for, so if your website does not exist in the search engines, they will not be able to find you, you will not be able to have sales.
For this you must comply with many regulations that currently exist to have a good web positioning, for example: